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Requirements pursuant to Article 12 of EU REGULATION 679/2016 – Information, communications and transparent methods for the exercise of the rights of the interested party – Information pursuant to the Articles 13-14 of EU REGULATION 679/2016

Pursuant to EU Regulation 679/2016 containing the “General Data Protection Regulation” (“EU / 679/2016 Regulation”), My Frame S.r.l. (hereinafter “the Company”), as Data Controller, is required to provide you with information regarding the use of your personal data.

This information also refers to the processing performed by the subjects who perform, on behalf of the Company, the technical and organizational tasks described in paragraph 1.

1. Purposes and methods of processing. Nature of providing data.

The personal data held by the Company are provided directly by the subject to whom the personal data refer (“Interested”). Personal data may also be acquired by the Company in the exercise of its business or by third parties.

Personal data is processed for the purpose of promoting and selling products and services of the Company or third-party companies, carried out also through letters, telephone, sms, whatsapp, advertising material, automated communication systems and in particular newsletters.

Providing the personal data necessary for these purposes is not mandatory , but the refusal to supply them may involve – in relation to the relationship between the data and the requested service – the Company’s inability to provide the service itself and their processing requires your consent.

In relation to the purposes described, the processing of personal data takes place by manual processing or by electronic or automated means, according to logics strictly related to the same purposes and in any case in order to guarantee the confidentiality and security of personal data (with particular regard to the case of use of remote communication techniques).
For certain services, the Company avails itself of trust companies which, as Data Processors, perform technical or organizational tasks, such as:

the provision of IT services related to the supply, development and maintenance of software and hardware systems necessary or in any case functional to the performance of the services provided by the company.
the provision of services for sending mailing lists to customers;

2. Categories of data subject to processing.

The Company and the other subjects that carry out, on behalf or in favor of the same, the tasks described in paragraph 1 above, process your personal data relating to:
Name and Surname, address and other elements of personal identification; e-mail, mobile phone.

3. Categories of subjects to whom the data may be communicated or who can learn about them as data processors or processors.

To pursue the purposes described in paragraph 1, the Company needs to communicate your personal data to third parties, belonging to the following categories of subjects:
– persons who carry out, on behalf of the Company, the technical or organizational tasks indicated in paragraph 1;
– third party companies for processing aimed at promotional initiatives.

The recipients of the communications described in this information act in total autonomy, as distinct data controllers or, in some cases, have been designated by the Company as data processors. Their list, constantly updated, is available from the Company.
Some categories of people, as data processors, can access your personal data for the purpose of fulfilling the tasks assigned to them. In particular, the Company has appointed as employees in charge of processing customer data employees of the Company, including system administrators, for the purpose of fulfilling the duties assigned to them, temporary workers used by the Company, interns .
Your personal data may also be disclosed, on the occasion of the execution of the tasks assigned to them, also the subjects designated by the Company as Data Processors. The identity of the data processors designated by the Company may be known in the manner indicated in paragraph 5 below.
The personal data processed by the Company and by the persons who carry out the technical and organizational tasks described on paragraph 1 on behalf of the same are not subject to disclosure.

4. Terms of retention of personal data.

Personal data will be processed for the duration necessary for the pursuit of the purposes indicated and in any case up to the request of the interested party of any opposition to the sending of commercial communications and the will of the latter to renounce the receipt of commercial communications.

5. Rights of the interested party pursuant to Articles 15 and ss. of EU Regulation 679/2016.

We inform you that the legislation on the protection of personal data gives interested parties the opportunity to exercise specific rights. In particular, each interested party has:

a) the right of access, expressly provided for by the art. 15 of Regulation 679/2016, ie the possibility of accessing all personal information concerning him;
b) the right of rectification, expressly provided for by the art. 16 of Regulation 679/2016, ie the possibility of obtaining the update of inaccurate personal data concerning him without justified delay;
c) the right to be forgotten, expressly provided for by the art. 17 of Regulation 679/2016, consisting of the right to cancel personal data concerning the person concerned;
d) the right to limit processing when one of the hypotheses envisaged by art. 18 of Regulation 679/2016;
e) the right to data portability, expressly provided for by the art. 20 of Regulation 679/2016, ie the right to obtain their data in an interoperable format and / or the right to have their personal data transmitted to another data controller without hindrance by this Company;
f) the right to revoke consent at any time, expressly provided for by art. 7 of Regulation 679/2016;
g) the right to lodge a complaint with the Guarantor in the event of a breach in the processing of data pursuant to art. 77 of Regulation 679/2016;
h) the right to appeal to the courts in the event of unlawful processing of the data, even against the acts undertaken by the Guarantor pursuant to Article 78 of Regulation 679/2016;
i) the right to object at any time to processing for sending commercial communications and advertising or direct sales material, by sending an e-mail to the address

6. Data Controller and Data Processors.

The data controller is My Frame S.r.l., with its registered office at Foro Buonaparte 59 – 20121 Milan (MI) – Tel. +39 0287178267 – E-mail:

The requests relating to the exercise of the rights envisaged by the applicable legal provisions can be forwarded in writing or by e-mail sent to the box, to the data controller in the person of the legal pro-tempore Representative domiciled for the office at the registered office of the My Frame Srl.

With the same method, the complete list of Managers appointed by My Frame S.r.l.